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21st Century Indulgences, Chugging and Corporate Ch Ch- ing.

category national | rights, freedoms and repression | opinion/analysis author Tuesday December 06, 2005 20:54author by Pinhead - Shoplifting Gabba Fiends FC. Report this post to the editors

The social welfare office is a bleak place to find yourself on a summer’s afternoon. It's decrepit decor of ruddy orange plastic chairs and ratty gray carpets, scarred with cigarette burns from anxious claimants testify to a lack of state investment and care . With every text and fag leaving another dent in a miserly bank balance, attempting to navigate signing on for the first time is more obstacle course than a walk in the park.

The anonymous voice at the other end of the line to the Citizen’s Information Centre was upfront and helpful, but nothing prepared me for the scowl awaiting as I finally came up to the spittle covered screen separating me from the vision that was the permed, middle aged, cardigan woman, and with the potential to emancipate me from my Koka noodle hell and put me back in the realm of fresh veg. Cardigan woman tells me her computer system operates two tax years in the past, so it’ll be my mid-twenties by the time I can use up the accumulated PRSI credits from my patch work quilt of jobs. Forms and forms later, and after jumping dolphin like deftly through reams of hoops - I'm left to await confirmation of my SWA. A letter arrives a few weeks later: my summer is to be lived out on 13.50EUR a week. With so much privatized knowledge of miraculous scamming of the welfare system collected among my social networks, how the hell did it come to pass that I let it slip I was co-habiting with another minimum wage slave?

Skipping every good gig of the summer and forward a few weeks I’m scrounging the job websites for the ideal posting - the sort of employment where I can persist with my disdain for work and internet addiction, greeting the world with lethargy and hangover’s rather than service and cheer. It’s at this point that chugging comes in. At once every urban area's new social pariah, the industry of charity mugging grows at a frantic rate as the most visible method of fund-raising. For most of us awareness around chugging extends little beyond the daily shared avoidance strategies used when passing the fuckers. They approach with grins like five year olds all giddied up to the eye-balls on skittles, meanwhile their eyes betray their smiles, its clear they really just want the ground to open up and swallow them, while you promptly lapse into the same hackneyed tricks; pretending to send a text message, using your IPod to short circuit your hearing or just storming past as if they don’t even exist.

I’d been through the interview process for chugging once or twice before, for groups like Concern and Amnesty International, both of whom have in house fund raising operations paying over the odds of €14 per hour. A double team presents itself, one young and in training to take over the interview process, the other older and in control. Given the predisposition for slightly hippy-ish clothing and woolly jumpers, the NGO sector should be thankful the League of Gentlemen never caught wind of the potential for Legs Akimbo style farce. Subject to a hardly probing set of questions on motivations for wanting the job, I found myself getting into a rhythm about wanting to save the world, knowing I am doing something useful with my life before hitting a brick wall when asked to talk at random about something I’m passionate about, a natural surliness ensured this was as far as I got.

It’s Friday, 11am and mid-August, when a rather excitable character rings me offering me an interview at 6pm for a chugging role to start the following Monday. I make my way out to a small office for an agency in lower Rathmines, I'm told I already have the job before being rushed through the interview routine for bureaucratic purposes, by a stressed indie-boy in his late twenties. Three days later I’m rushed into a one day training session with a slightly overweight, rugby player turned charity sweet talker. I was to be transformed over night into a salesman familiar with the routine of “Stop! Pitch! Ask!” This was the corporate newspeak covering up the old routine of sales targets, a PLC-ing of charities, disguised among a chummy, “we're a gang, and a what do a gang have? Balls” mentality, clearly designed to sap away any individual intuition that this charity talk was a load of tosh and you were standing on the precipice of the world of cold selling. After eight hours of repeating sales routines, the next day I was bibbed up and out on the street and hoping no one I know would pass by.

Amidst a drought of employment a flat-mate ended up pushing these notorious charity scratch cards on a commission only basis for 1 Euro out of every 2 Euro made. This was really stretching the definition of charity with the money going to a well known private alcoholic’s clinic. On sunny days, we sat perched in Temple Bar and watched with a clinical coldness as his levels of aggression increased over the months, before climaxing in brazenly following people from one end of Temple Bar to the other. Thankfully chuggers fuck off when politely asked to. After all, charities don't want to tarnish their brand with harassing figures desperate to pay rent.

Looking into it, chugging is a world with many nebulous traditions clashing. For the major charities it's simple. The donations they receive on an ongoing basis through direct debit allow for clean, efficient and long term budgeting as we had it drilled into our heads in training. Chugging is a method of direct sales and promotion rolled into one, lessons learnt from corporate promotion teams on visibility and engagement and on how to push a product in the face of a youth demographic. As one fund-raising company routinely points out: “while the average age of a donor on a charity database is 55, the average age of a person who decides to give regularly during a face to face communication is 29.” The model was developed in the early 1990's by the Austrian Andreas Leitner who had previously engaged in cold calling on telephones, before spreading the method to Germany, Switzerland and Italy, before hitting the UK with the company Dialogue Direct, last year it turned over €4 million.

On one hand you have charities seeking to raise money motivated by global or local concerns, and on the other you have private companies offering a service on a commission basis. Last year in the UK an estimated 690,000 people were persuaded by "chuggers" to give financial support to a charity, according to figures from the Public Fundraising Regulatory Association. At an average fee of £50 per sign-up, that suggests £34.5 million of donations going as income to the businesses. The big five are the Dialog Group Ltd, which runs the Face 2 Face Fundraising and Dialogue Direct agencies, Push Ltd, Gift Fundraising Ltd, Caring Together Ltd and Fruitful Fundraising UK Ltd. These are the commission sucking companies who's prominence has unleashed the current wave of anti-chuggger backlash prompting some of the more major charities to set up in house companies to do the work directly.

Feeding people my hook line of “excuse me, but do you know where the little people live?" Before rapidly proceeding into my spiel. The other option was pretending to be a tree, dancing or singing and fucked if I was doing that. There was a surprising lack of ignorance on the Dublin streets, there were in fact no blunt “fuck offs” and only a handful of goth kids muttering “get a real job” at a safe distance before tossing off to waste their mammies money on Marilon Manson shirts in Asha. Our location for the day was in and around the Central Bank, a turf much contested by the several homeless tappers who saw us preying on their market of soppy alternative types and American tourists hanging around Temple Bar, many of whom walked into my ploy forcing me to fob them off by immediately asking for money. This was selling a modern form of indulgences: this truly was a parallel world of “this week we have a special offer on children between the ages of five and ten suffering from polio, ten of whom you can cure for minimum of €19 a month. Take out a tax efficient subscription of €21 a month and that'll school eleven young girls left orphaned by parents with HIV, suit you sir? Well, step over here where you can purge your consciousness of guilt, and renounce your social responsibility all in one foul swipe of your signature and a series of numbers sent to your bank?”

The ad for the job sold it as “crazy or random” with the possibility of “work outdoors and do something different” and “make a real difference to your world” ensuring a constant flow inwards of young people seeking temporary work outside the humdrum of the McJob circus, while keeping some what in line with their own ill-defined sense of social justice. The others on team were indie types, or mushroom munching, psy-trance types clutching their Carlos Castaneda before heading off traveling again to some vaguely world music soundtrack. Judging from constant on-line advertising, there is a huge staff turnover in the “chugging” world. I did one day on the job, it was emotional prostitution, with a face physically aching from so much fake smiling. And then there was the weather, I’d been told in training that save for a hurricane Katrina style cataclysm we were never permitted to leave the out doors.

The buddy buddy-bullshit from the Carlos Castaneda reading team leader was nudging me to stay late, auto-reduce my hourly rate to somewhere dangerously below the minimum wage while keeping up the companies commission and I'm sure his own bonus. With such profits at stake and charity as the best motivational tool, its no surprise to hear that in New Zealand, there are claims that some chuggers are asked to pay a bond to cover an donors who pull out before a month before taking up employment. The next day when my alarm clock went off, I rolled over and went back to sleep - it was clear I needed to get off the streets and start pissing the general public off from a call centre instead.

author by Paddy Rua - WSM (personal capacity)publication date Thu Dec 08, 2005 15:07author address author phone Report this post to the editors

I was going through the article posted by my good freind Pinhead and I can't let unnoticed a number of inaccuracies and abuses that are there mainly, I suppose, for literary self-indulgence. Mainly the most obvious one, is that it's just not possible to have an insight into the world of street fundraisers without having a look into the world on NGOs and charities -and the fact that there's a lot of diversity there. I wouldn't dare to compare the awful role of USAID with the one done by other organisations that are certainly making some little difference. And again, aid agencies have a very different approach than, let's say, Amnesty. But the most obvious inaccuracies in the article are:

"I’d been through the interview process for chugging once or twice before, for groups like Concern and Amnesty International, both of whom have in house fund raising operations paying over the odds of €14 per hour".

That's false. The rate is €13 flat hour rate for those and no comission included.

"I was to be transformed over night into a salesman familiar with the routine of “Stop! Pitch! Ask!” This was the corporate newspeak covering up the old routine of sales targets, a PLC-ing of charities, disguised among a chummy, “we're a gang, and a what do a gang have? Balls” mentality, clearly designed to sap away any individual intuition that this charity talk was a load of tosh and you were standing on the precipice of the world of cold selling".

It depends again on the agency and the NGO you are working for... many of them would genuinely have an approach of not turning their street fundraisers into sellers or pushers and that's what they try to make clear all the time in training. That's mainly truth for charities whose fundraisers are members of staff.

"Feeding people my hook line of “excuse me, but do you know where the little people live?" Before rapidly proceeding into my spiel."

For charities like Concern and Amnesty, the sole use of that line would cost you to be fired, as there is a Code of Practice agreed between the main charities using street fundraisers. It's a strict code that does not allow the use of moral pressure or obstructing people on the streets. Again, it is easy to tell who is adjusting to the code and who are blatantly ignoring it by the behaviour of street fiundraisers. I've signed up for a couple of them, and at no moment Ive felt obliged to. I did it because I wanted. If I feel I've been pressurised I straight away would have said "no". I have enough personality for that.

"This was selling a modern form of indulgences: this truly was a parallel world of “this week we have a special offer on children between the ages of five and ten suffering from polio, ten of whom you can cure for minimum of €19 a month. Take out a tax efficient subscription of €21 a month and that'll school eleven young girls left orphaned by parents with HIV, suit you sir? Well, step over here where you can purge your consciousness of guilt, and renounce your social responsibility all in one foul swipe of your signature and a series of numbers sent to your bank?”

Again, that depends on the way the fundraisers work (as discussed above) For the most respectable charities, such a line would mean you are fired. And personally, I think if you used that line, it is despicable and a show of quite a low moral status.

"I did one day on the job, it was emotional prostitution, with a face physically aching from so much fake smiling."

Many of the people I've encountered in this "industry" have a quite different approach of not prostituting themselves but letting people know what their charities are doing and letting people havbe their own choice -again, this depends on the charity. And the general good mood can be kept by many ways with no need of resorting to fake smiling.

And certainly a number of them are quite well motivated by the fact that they DO want to help in a way. There's nothing wrong with that, and I think that without being a solution to the problems of the world, certainly many NGOs are bringing necessary relief in times of need -though by their very nature they wouldn't address the roots of the problems in their capitalist nature. The fact that you obviously don't share this view is maybe the best proof of why you could only cope with it for a day.

I am personally tend to be inclined that you can work with serious problems like global inequality at different levels, and I think in many cases, it is easy to make small differences that become significant if you've not much at all: for example, the people in Niger that nowadays are suffering from famine wouldn't think that NGOs helping them with therapeutical food are a bunch of idiots. And certainly pinhead, you would love them if you were ever in that situation (fortunately, you won't, and you can talk about "charities" in a dismissive way from the comfort of a jaded European point of view). You would love something like Amnesty if you ever experienced living under a dictatorship -trust me, not a nice feeling. If you were a child labourer (instead of having gone to college), believe me that you would love organisations like HIVOS that have taken a massive number of kids our of work and bring them back to school.

Again, not every chairty is the same, there are different approaches and certianly, many of them have a quite disputable role, I wouldn't disagree on that one. And I wouldn't disagree if you say, but the roots of the problems of famine and child labour are left untouched. That's why I'm saying charities are not enough. But the fact that you have to deal with the roots of capitalism does not mean that you don't have to deal with its rotten fruits. And at this point I think there is a number of respectable initiatives like "Make Poverty History" that have made a wider public aware of things like external debt and other urgent problems that keep millions in absolute poverty (and trust me, those are not getting the dole and don't have the chance of turning in their beds next morning and think to themselves "I won't work")

I don't think there's nothing contradictory between struggling for revolution and at the same time for reforms; in the same vein, I think there's no contradiction between supporting a serious organisation dealing with some problems of local inequality, while at the same time you fight imperialism. (By the way, I think it is far more valuable someone helping a charity, no matter that person does not do anything else, than someone not doing anything at all about social injustice!)

And the folks are doing their job at the end of the day, with different motivations, some being more honest than others. And as long as they carry their job in a decent way, there's no problem and no need for walking away doing your mobile phone trick. Have a bit more of personality next time and politely say "no" if you don't want to stop.

author by Pinheadpublication date Thu Dec 08, 2005 23:07author address author phone Report this post to the editors

"I was going through the article posted by my good freind Pinhead and I can't let unnoticed a number of inaccuracies and abuses that are there mainly, I suppose, for literary self-indulgence. Mainly the most obvious one, is that it's just not possible to have an insight into the world of street fundraisers without having a look into the world on NGOs and charities -and the fact that there's a lot of diversity there. I wouldn't dare to compare the awful role of USAID with the one done by other organisations that are certainly making some little difference."

I think you've some how missed the entire point here, not only missed it but given it a wide berth the size of several football fields. Of course it's not possible to look into the world of on-street fundraising without looking into the world of charity. That's why I devoted two paragraphs to the origins of on street fundraising and the clash of traditions and purposes between charaties and the corporate fundraising agencies many of them are forced to resort to using given a chronic underfunding from the state, or the public. My focus how ever weighed down on the side of the agencies, and my subjective experience of how one operated for the day or two I could stick it.. When I had the idea in my head to write this article I wasn't intending on providing an analysis of the role of charities today, I was however intent on pointing out that chugging is an industry. That there are some agencies who have less scruples than perhaps your own employer, that these agencies are not linked to charities except for a business arrangement and that these agencies hold the illusion over their staffs heads that they are working for a charity to motivate them to work harder, carry on with the fake smiling or else they are letting the {insert a specific charity's cheif clients here} down.

Its glaringly obvious to me that you would not have adopted the same moralising tone in your reply if I wrote an article in the same first person, narrative style about the emotional prostitution of those who are engaged in forcing smiles on to ensure a tip from a bloke eating in a restaurant, nor would I have expected a similar tone if the article was focusing on how the state holds the special role of carers over their heads to ensure they continue to work long and unpaid hours to make up the failings of the health service. I don't see why charity should be held over anyones head, in order to convince them to push themselves harder, work longer and as I said, auto-reduce their own wages so the profits of a company can be kept up.

"For charities like Concern and Amnesty, the sole use of that line would cost you to be fired, as there is a Code of Practice agreed between the main charities using street fundraisers. It's a strict code that does not allow the use of moral pressure or obstructing people on the streets. Again, it is easy to tell who is adjusting to the code and who are blatantly ignoring it by the behaviour of street fiundraisers. I've signed up for a couple of them, and at no moment Ive felt obliged to. I did it because I wanted. If I feel I've been pressurised I straight away would have said "no". I have enough personality for that."

Again, you miss the point. Cross-breed profit with charities and naturally enough you will have a dropping of standards. Equally in the pressure cook enviorment of what is a essentially a wing of a marketing company who is riding high on the back of charities, you can expect the same sort of logic to apply. In fact I was specifically told, that what was wanted was the opposite of the "excuse me, do you have a minute for {insert charity here}?" approach. On the team I was on, that meant anything from dancing to singing, to offering to tell a joke. Hey, hallelujah, ya know if you hire a marketing company to do a job for you and the public storm pass their campaign and ignore it, thats the sort of degeration you can expect as a method of getting the "stop" before the "sell" can be given. I don't use these terms off the top of my head, they were the terms used in my induction.

You seem to think that it is charities that are at the but of my article, when as surely the title suggests it is their colonisation by corporate methods, if not by wholly distinct corporate entities. Entities such as http://finance.yahoo.com/q/pr?s=dlgg.ob for instance.

Now as I said, this article was meant to be a personal account of one particualr expereince working as a chugger. If I wanted to write an article about the role of charities, it'd be a whole different piece, with an entirely different focus. You can take issue with the "literary self-indulgence" all you want, but for this article I wasn't particularly in the mood for po-faced, sub standard attempts at Chomsky-lite.

 
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