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Getting the Brand clear in our minds
national |
politics / elections |
opinion/analysis
Friday October 14, 2005 14:56 by Independent Media Consultants
Outlines the benefits of unleashing the P.R.I.C.K. on the Irish electorate. Brands can have a resonance beyond the organisation that gains from and utilises them. While this can often be a positive source of goodwill and easy recognition, at other times organisations can be constrained by the associations of their key brand which, for historical reasons, may hold out hostages to fortune in the form of perceived values and attributes. |
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